ELECTRIC IRELAND WINS TWO AWARDS AT THE IRISH SPONSORSHIP AWARDS
BEST SPORTS SPONSOSHSIP & BEST USE OF TV
Electric Ireland was awarded ‘Best Sports Sponsorship’’ and ‘Best Use of TV’ for its sponsorship of Team Ireland for the London Olympics 2012 at the inaugural Irish Sponsorship Awards on 5th December at the Burlington Hotel, Dublin.
The award-winning sponsorship was designed to support ESB in generating awareness and affinity towards its new energy supply brand Electric Ireland. The sponsorship was announced in September 2011 and Electric Ireland invested in an integrated marketing and PR campaign over the following twelve months up to and including the London Olympics.
The campaign featured several Team Ireland athletes including Olympic Gold Medal winner Katie Taylor. Electric Ireland won Best Use of TV for its TV advertising campaign which was produced by RTE and featured six Team Ireland athletes.
Speaking at the awards, Lisa Browne, Head of PR and Sponsorship, Electric Ireland, said, “We are delighted to win two awards at the Irish Sponsorship Awards. This has been a terrific sponsorship which delivered excellent results for our business and brand. We implemented a partnership approach with the Olympic Council of Ireland to ensure the sponsorship genuinely supported the best interests of Team Ireland athletes and their supporters”.
Pat Hickey, President, Olympic Council of Ireland, said, “Electric Ireland’s sponsorship was hugely successful in building support for Team Ireland and creating profile for members of the Irish Team on their journey to the 2012 Olympics, many of which weren’t household names. It’s great to get that recognition from the Irish Sponsorship Awards. Electric Ireland really took the sponsorship and ran with it. The partnership with Electric Ireland showed the difference real energy can make and on the back of that energy we brought back 5 medals.”
The award-winning sponsorship was delivered by agencies: RTE, Wilson Hartnell Public Relations; Mediavest and Irish International.
For further information, please contact: Catherine Walsh, WHPR (01) 669 0030 / (087) 2689532