Team Ireland athletes have over the past year benefitted from supply of Powerade Pro Hydration and Recovery Powders for training camp and test event competitions.
Powerade will also supply the team requirements at the Lensbury pre Games training base and Olympic Villages.
The OCI’s sports nutitionist expert Sharon Madigan will oversee food and hydration issues in particular.
She is an integral part of the perfomance programmes of many sports including weight category sports such as boxing and judo.
Through the OCI, Derval O’Rourke is Powerade’s brand ambassador in Ireland.
Jennifer Branigan, Brand Activation Manager for Powerade Ireland, commented, “2012 is an exciting year for Powerade as we gear up to hydrate athletes during the London 2012 Olympic and Paralympic Games”
“Powerade is hydrating many of the Irish Team hopefuls in the preparation for and during the London 2012 Olympic Games through the support of the Olympic Council of Ireland. The OCI /Powerade have provided products to athletes attending training camps and Olympic qualifying events. The Powerade Olympic Games Sports bottle is also available for free with promotional bottles of Powerade ION4 and Zero, purchased between now and Games time”