Setanta Sports Baku Audience Reach

October 7, 2015

Setanta Sports was proud to bring Baku 2015 to their subscribers during 17 days of competition.

Trevor Twamley , Sales Director Setanta Sport, said “The European Games was a major new fixture on the international sporting calendar, and thanks to our coverage Irish sport fans were able to follow all the action.

In fact our research shows that Setanta audience reach was 434,500 and Broadcasting Association of Ireland (BAI) research shows you can add up to 35% at peak for out of home viewers, commercial premises, online users”

Mr Patrick Hickey, President of the Olympic Council of Ireland, added: “ It was important that the fans back home thanks to this broadcast agreement were able to follow all the action. The first European Games was an inspirational event for our young people and the general public to enjoy.”

Over 6,000 athletes from the 50 National Olympic Committees of Europe competed in 20 sports at Baku 2015.

Team Ireland athletes in the inaugural 2015 European Games were supported by an experienced performance support team led by Chef de Mission Dermot Henihan and Deputy Chef de Mission Stephen Martin.

Team Ireland were represented in 14 sports and by 62 athletes.

Note: Setanta Sports reaches over 1.3 million homes in Ireland, and is synonymous with premium content from around the world, including the English Premier League, UEFA Champions League and Europa League, the European Rugby Champions Cup, Formula 1, The Masters, The Open, and American sports such as NFL, NBA and Nascar.

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