Representatives from the IOC Top Sponsor programme and National Olympic sponsors in Ireland benefited from this innovative workshop.
The delegates heard presentations as follows;
Pat Hickey: “IOC Top Sponsor programme”
Stephen Martin “Ireland’s Operational planning for Beijing 2008 Beijing”
Chad Lion-Cachet “Olympic Ticketing programme”
Marzena Bogdanowic ” Case studies of successful Olympic sponsorships”
Anna Dawson ” Activation of the Volkswagen Ireland sponsorship”
This is the first of a series of workshops organised to maximise the Olympic Council of Ireland’s relationship with their sponsors.