Gender Portrayal – the Role it Plays in Influencing Public Perception
OFI Gender Equality in Sport Online Series – Week Four
The final webinar in the OFI Gender Equality in Sport Online Series focusses on Portrayal, specifically on how public perception can be influenced based on how sports and athletes are portrayed and promoted. This is the fourth episode in the series that has explored how sport can move towards being a more gender inclusive environment and has featured input from leaders in the sporting arena, decision-makers, experts, and influencers.
To date the series has explored the subject of gender equality in areas of coaching, leadership, and governance, and as a series is funded through the Sport Ireland Women in Sport Initiative. This week experts discuss key areas that can impact positive and inclusive portrayal of sports, and sports people, in the media.
The two main speakers on Wednesday’s one hour session are Sports Journalist Cliona Foley and Deputy Head of RTÉ TV Sport Cliona O’Leary. They will be joined for a panel discussion by Team Ireland hockey international Nicci Daly and former Captain in the Irish Army Deirdre Carbery, who spoke at the Leadership session earlier this month.
Andrea Bland, FBD Marketing Manager and Eadaoin Keane, Circle K Senior Marketing Manager will also address the audience.
MC for this week’s event is Declan Quigley, Broadcaster and Journalist, Eurosport commentator for cycling, and motorsport specialist. He heads up the media and communications team for Rás na mBan, Ireland’s international cycle race for women.
The webinar occurs on Wednesday 29 July at 2pm. Please note, you must register in advance for each webinar via THIS LINK. After registering, you will receive a confirmation email containing information about joining the webinar.
Week 4: Focus on Portrayal
Week one focused on leaders in coaching, with excellent examples from our speakers, read the REPORT HERE. In week two Leadership was examined, with interesting examples from outside the sport REPORT HERE. Governance was explored in week three, with examples of how to move from theory to practice, REPORT HERE. This is the final session in the four part series which was funded by the Sport Ireland Women in Sport Initiative.