STRONG MUMS INSPIRE LATEST P&G “THANK YOU, MUM” CAMPAIGN
‘Proud Sponsor of Mums’ debuts ‘Strong’ ahead of Rio 2016 Olympic Games
With 100 days until the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble debuted the newest installment of its award-winning “Thank You, Mum” campaign by releasing the new video, “Strong.”
The critically acclaimed films from P&G’s previous Olympic Games campaigns, ‘Pick Them Back Up’, ‘Kids’ and ‘Best Job’, are among the most viewed Olympic Games videos of all time and “Strong” builds on that tradition of storytelling, with a fresh new take on the pivotal role mums play in their childrens’ lives.
“Strong” explores the simple human truth that the daily courage mums show echoes at critical times throughout their childrens’ lives. The film follows the Olympic Games journeys of four mums and their children, showing the moments, both large and small, when a mother’s strength makes all the difference, and building to the moment each child summons their own courage on the world’s biggest stage – the Olympic Games.
To view “Strong” one minute edit please visit: https://www.youtube.com/watch?v=8K9pErX7aAE
To view “Strong” two minute edit please visit: https://www.youtube.com/watch?v=MQ3k6BFX2uw
“Strong” was directed by Hollywood director Jeff Nichols, whose work includes the recently released and much talked about film, Midnight Special. “Strong” will appear in full form digitally as a two-minute video or in short form on television in more than thirty countries.
In Ireland as part of P&G’s dedication to bringing the best to mums around the world each and every day, the “Thank You, Mum” campaign will come to life through a variety of media channels and retailers throughout Ireland, featuring P&G Olympic Games themed athlete packaging, end caps and displays.
P&G will be providig product for Team Ireland athletes at their “kitting out” operations in June/July this year.
Katie’s Mum, Bridget Taylor, commented, “It’s an honour to be part of the “Thank You, Mum” campaign which is celebrating mums of Olympians from across the globe. I’m looking forward to working with Procter & Gamble, alongside my daughter on the road to the Rio 2016 Olympic Games.”
