The Kellogg’s -Team Ireland partnership is promoted across a number of Kellogg’s brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.
The sponsorship marks the beginning of Kellogg’s#greatstarts campaign, which will share the amazing stories of Irish Olympians, such as Katie Taylor, fuelled for success by Kellogg’s cereal & snacks.
As part of the Team Ireland activation Kellogg’s are giving consumers the opportunity to win tickets to the Rio 2016 Olympics in the build up to the games, as well as take part in an instant win mechanic to win a day with Olympic hero Katie Taylor.
The partnership means Kellogg’s have Team Ireland marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.
Kellogg’s bring the sponsorship to life through a full year marketing and activation programme, leveraging the scale of its full portfolio of cereal, wholesome snacks and crisps and create Category-driving events, executed across multiple channels.
Consumers have the chance to win tickets to the Rio 2016 Olympics in the build up to the games as well as take part in an instant win mechanic during the games with on pack promotions across Kellogg’s portfolio.
Kellogg’s also plans to announce a number of athletes to support the campaign in the coming months as they look to inspire people with the amazing stories of Irish Olympians, fuelled for success by Kellogg’s cereal & snacks.
http://www.kelloggs.ie/en_IE/home.html
