Britain’s leading yogurt and chilled dairy pudding manufacturer Müller Yogurt & Desserts continues the Olympic year as proud Official Partner of Team GB and Team Ireland with an exciting new promotion across its Müller Corner, Müllerlight and Müller Rice brands, giving consumers the chance to win a total of £250,000!
5 Gold Medal lids will be hidden in promotional single pots across its Müller Corner, Müllerlight and Müller Rice brands and consumers that find these will win £50k each![1]
The promotion will also be supported with a brand new TV ad featuring Olympic legend Kriss Akabusi! He may never have won Gold at the Olympics himself, but now he can help give consumers the chance to find their very own Gold Medal lid…and win £50k!
Müller Group CMO, Michael Inpong, said: “We are excited to offer consumers the chance to win £50k and get into the Olympic spirit with us, as proud Official Partner of Team GB and Team Ireland.
“It’s our aim to delight consumers and to create fantastic instore activations with our Customers, working collaboratively to help ensure the growth of the category, and having legendary sports personality Kriss Akabusi on board in our TV adverts will create a real buzz around the promotion.
“Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio.”
Müller Yogurt & Desserts have Team GB and Team Ireland marketing rights across their brands including Müller Corner, Müllerlight and Müller Rice until the end of 2016. Müller was crowned The Grocer’s Brand of the Year 2014, and is the UK’s leading yogurt and chilled dairy pudding manufacturer
The Gold Lid promotion runs across promotional Müller Corner, Müllerlight and Müller Rice Singles with an RRP of 69p per pot. The promotion runs from 15th April 2016 for 6 weeks, full terms and conditions can be found here:www.muller.co.uk/fairygoodmuller
[1] *or €65,000. Promotion starts 15.04.16 and closes 01.07.16. 18 years and over, resident in UK or ROI. Residents of NI can enter without purchase. Skill test for ROI winner. 5 prizes available. Retain original promotional pot and lid to claim. Full T&Cs apply, seewww.muller.co.uk/fairygoodmuller for details
