1. Sport: Vancouver shared London’s desire to ensure that sport and the athletes are at the heart of the Games and this inspired the athletes to deliver some world-class performances.
2. Service: The volunteers played a huge role in the success of the Games, demonstrating outstanding customer service and providing valuable insight on how volunteers will be recruited and trained for London 2012.
3. Stadia: The stadia in Vancouver and courses in Whistler were full of knowledgeable sports fans and passionate followers of the home team but also enthusiastic supporters of all teams. The full stadia demonstrated how right the organising committee got its ticketing strategy. Tickets for London 2012 will go on sale in 2011 with more details on LOCOG’s ticketing approach issued in due course.
4. Sites: The Games were brought to life in Vancouver with the streets and sites full of supporters, creating a party atmosphere in the city. The big screens in Vancouver provided superb hubs for community activity, enabling everyone to see the sport itself and crucially to celebrate victory ceremonies.
The LOCOG observers will return to London for a full debrief of learnings across all aspects of putting on a Games. A team will also remain in Vancouver to observe the Paralympic Games.
Seb Coe said: ‘The Olympic Games in Vancouver will leave enduring memories where the athletes, organisers and people of the city came together to stage a truly memorable event. Over the last two weeks, the streets of Vancouver have been like theatres where people gathered to celebrate this fantastic spectacle of sport and culture.
‘The four ‘s’s we’ve identified – sport, service, stadia and sites – give us real food for thought and an added level of detail to our planning as we become the next taxi off the Olympic Games rank.
‘Over the next two and a half years, we will use this information to ensure that we stage a Games for everyone in London.’
